Cellthebook.com ("Site," "us,"or "we") is maintained by Flytxt USA, Inc. on behalf of Simon & Schuster, Inc1230 Avenue of the Americas, New York, NY, 10020. We can be reached by e-mail at privacyadministrator@simonandschuster.com.

Your privacy is very important to us. Because we gather certain types of personally identifiable information ("Personal Information") from users of our Site, we feel you should know how we collect, use, disclose, manage, and store the Personal Information that you may provide to us. This Privacy Policy is a part of the Site's Terms of Use Agreement, which is binding on all Site users. This Policy applies only to the Personal Information collected by Simon & Schuster or by Flytxt on our behalf on the Cellthebook.com website, and does not cover any such information collected by our corporate parent(s), affiliates, or any other company, including your wireless service provider, unless specifically stated.

If you do not agree with this Privacy Policy, please do not participate in Simon & Schuster's online Cellthebook.com activities and services that require you to provide your Personal Information. (The type of Personal Information collected is listed below. See Section entitled WEBSITE COLLECTION, USE, AND DISCLOSURE OF PERSONAL INFORMATION) Users of the Cellthebook.com website will only receive messages from us if they opt in and provide us with a mobile telephone number or an email address. Once you have opted in to receive such messages, you may opt-out by following the opt-out instructions on the Site or in the footer of an e-mail you have received. Alternatively, you may opt-out by notifying the Site's Privacy Administrator at privacyadministrator@simonandschuster.com.

Residents of the State of California, under a new provision of the California Civil Code, have the right to request from companies conducting business in California a list of all third parties to which the company has disclosed Personal Information during the preceding year for direct marketing purposes. Alternatively, the law provides that if the company has a privacy policy that gives either an Opt-out or Opt-in choice for use of your Personal Information by third parties (such as advertisers or affiliated companies) for marketing purposes, the company may instead provide you with information on how to exercise your disclosure choice options. Simon & Schuster qualifies for the alternative option; it has a comprehensive privacy policy and provides you with details on how you may Opt-out or Opt-in to the use of your Personal Information by third parties for direct marketing purposes. Therefore, we are not required to maintain or disclose a list of the third parties that received your Personal Information during the preceding year for marketing purposes.

If you are a California resident and request information about how to exercise your third party disclosure choices you must send a request to the following address with a preference on how our response to your request should be sent (e-mail or postal mail). You may contact us in two ways. Send e-mail to Privacy Administrator at privacyadministrator@simonandschuster.com.

Alternatively, you may contact Simon & Schuster at:
c/o Simon & Schuster Online
1230 Avenue of the Americas, 11th Floor
New York, NY 10020
Attn: Your California Privacy Rights c/o Privacy Administrator

For requests sent via e-mail, you must put the statement "Your California Privacy Rights" in the subject field of your e-mail. All requests sent via postal mail must be labeled "Your California Privacy Rights" on the envelope or post card and clearly stated on the actual request. For all requests, please include your name, street address, city, state, and zip code. (Your street address is optional if you wish to receive a response to your request via e-mail. Please include your zip code for our own recordkeeping.) We will not accept requests via the telephone or by facsimile. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.

To all other users of this Site, if you have other questions about this Privacy Policy, please contact our Privacy Administrator at the following e-mail address: privacyadministrator@simonandschuster.com.

This Site is operated in the United States and is designed and targeted to U.S. audiences and is governed by and operated in accordance with the laws of the United States. Unless specified otherwise on the Site, all users must be a legal resident of the United States age thirteen (13) or older to participate in any activity that requires the submission of Personal Information. We make no representation that this Site is operated in accordance with the laws or governed by other nations. By your participation in our Site activities, you certify that you are in the U.S. If you are located in the European Union or elsewhere outside of the U.S. and you participate in activities on this Site contrary to our policy that only U.S. residents are eligible for certain activities, you do so at your own risk and initiative, and are responsible for compliance with any applicable local laws. Please be aware that any Personal Information you transfer to us will be transferred to the U.S and subject to U.S. law. By using this Site, participating in any Site activities, and/or providing us with your Personal Information, you consent to this transfer of Personal Information to the U.S., and waive any claims that may arise under your own national laws. All users of the Site are required to provide true, current, complete and accurate Personal Information when prompted and we will reject and delete any entry that we believe in good faith to be false, fraudulent, or inconsistent with this Privacy Policy.

Your continued participation on this Site indicates your acceptance of this Privacy Policy and of the collection, use, disclosure, management and storage of your Personal Information as described herein.

We may from time to time, transfer or merge any Personal Information collected off-line to our online databases or store off-line information in an electronic format. We may also combine Personal Information we collect online with information available from other sources, including information received from marketing companies. This Privacy Policy covers all such Personal Information and will remain in full force and effect as long as you are a user of the Site or a participant in Simon & Schuster activities.

Simon & Schuster recognizes the importance of protecting the privacy of visitors to our Site. As you interact with our Site, we may collect certain types of Personal Information about you, for example, when you provide an e-mail address or mailing address to receive additional news, offers, or prizes from Simon & Schuster, or when you provide your mobile telephone

We consider the following to be Personal Information: your name, street address, phone number, credit card information, mobile telephone number, date of birth, mother's maiden name and e-mail address. Personal Information is used by Simon & Schuster to inform you about our products and services, to improve the products and services we offer, to fulfill sweepstakes and rebate offers and otherwise to better meet the needs and preferences of Simon & Schuster customers. We share your Personal Information with our operational service providers, the specialists that provide internal support to Simon & Schuster's and the Site's operations including maintenance, management, storage, disposal of Personal Information and/or fulfillment of sweepstakes and rebate offers and various services. Operational Service Providers who have access to your Personal Information are required to protect it in a manner that is consistent with this Privacy Policy by for example, not using the information for any purpose other than to carry out the services they are performing for us.



We may share your Personal Information with our corporate parent, CBS Inc. and affiliated entities primarily for business and operational purposes. On occasion, we may share your Personal Information with CBS -related corporate entities for promotional and marketing purposes.

We also may disclose your Personal Information to comply with court orders or subpoenas or when required to do so by law. We may also disclose such data in cooperation with a law enforcement or government request or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Use Agreement, or to comply with legal or regulatory obligations. In addition, we may transfer information to a third party in the event of corporate restructuring (e.g., a sale, merger or other transfer of assets).
We will not sell, exchange, rent, lease or otherwise disclose your Personal Information to any persons that are not associated or affiliated with Simon & Schuster unless it is necessary to: 1) conform to regulatory and legal requirements or to comply with legal process; 2) to protect the safety and security of our users, employees, or property; 3) to defend the rights of the Site or Simon & Schuster, or 4) to enforce the Terms of Use Agreement.

Stephen King VIP Mobile Club

When you subscribe to the Stephen King VIP Mobile Club, we may obtain data from you in connection with this SMS service which may include your cell phone number, your carrier's name, your zip code, your email address, your date of birth and the date, time and content of your messages. By subscribing to the VIP Club, you consent to receiving from time to time, further text messages from us which may include offers from us, our affiliates and partners. You can unsubscribe at any time by texting"Stop" to 75464.

Please note that when you make purchases on the Site, the purchase will be handled by the wireless company that provides your wireless service. Your wireless service provider will bill you directly for any purchases on this Site and your purchase transactions will be subject to the privacy practices and policies of your wireless provider.

To enhance your experience with our Site, some of our Web pages use "cookies." Cookies are text files we place in your computer's browser to store your preferences. We use cookies to understand Site usage and to improve the content and offerings on our Site.

Please remember that no data transmission over the Internet, or by other means, can be guaranteed to be 100% secure. Thus, while we strive to protect your personal data, Simon & Schuster cannot ensure or warrant the security of any information you transmit to us. Therefore, you understand, acknowledge, and agree that you transmit certain Personal Information over this Site at your own risk.

Once we receive your data, we use reasonable efforts to ensure the information you provide is secure and not readily available to unauthorized individuals or third parties.

We are not responsible for the data collection practices of any sites linked to
Cellthebook.com nor does our linking to third party websites or services constitute sponsorship or endorsement of the content or business practices on these sites. When visiting linked sites, you should refer to each such site's individual privacy policy. By use of this Site, you have agreed that you will use the hyperlinks to third party sites at your own risk.

We do not currently share Personal Information with unaffiliated third parties. However, depending on the activity, we may in the future do so and you will receive notice on the Site and/or in the rules of participation ("Rules of Participation") for the event or activity, or via an e-mail notice. Please be informed that unaffiliated third parties may not have the same privacy policies that we do. Therefore, you will need to tell us if you do not want to receive marketing information directly from third parties. You will need to check the "Opt-out" click boxes that may be included on the registration area for the particular event, in an e-mail, or alternatively, notify the Site's Privacy Administrator at privacyadministrator@simonandschuster.com.

We reserve the right to monitor and edit any Personal Information about our users, including information about the use of Site activities and services, the contents of users' mobile text messages, and users' e-mail and messages for internal purposes, and when necessary, to disclose to law enforcement personnel, and/or the employer and/or Internet Service Provider of a user that is not in compliance with the Terms of Use Agreement or Privacy Policy. We will take such measures if we believe it is necessary to protect the security, integrity, and operations of this Site or Simon & Schuster. Without disclosure of Personal Information about individual users, we may provide aggregate statistics about our users, traffic patterns and related Site information to reputable third party vendors or marketing companies.

We may revise this policy at any time by updating this posting without advance notice to you. Such revisions shall be effective to you immediately upon posting. Therefore, we encourage you to visit our website to review this Privacy Policy often. When we make material changes to this Privacy Policy, we will post a notice on the webpage highlighting that a revised Privacy Policy has been posted.

If you have questions or comments about our privacy policy or our practices, you may contact us by e-mail at Privacy Administrator at privacyadministrator@simonandschuster.com.

Last updated: January 12, 2006 and effective immediately.

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